By building a model based on Vehicles-as-a-Service, Mobilize is rewriting the automotive industry’s traditional codes, coming from services that meet customers’ needs, to the product.
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“Mobilize is one of the major projects of our Renaulution! A new generation automotive company, with a decisive reversal of approach: we are now moving from services to products, from digital to object and not the other way around! The transition to electric vehicles is accelerating the change. Mobilize’s mission is to be the Renault Group’s pivot to the new mobility and a means to engage in value creating activities.”
“Mobilize sells services, not vehicles, generating recurring income and reducing costs of usage for our customers. We have decided to cover the sections of the mobility value chain presenting the highest growth and margin potential. That’s why, with the VaaS model and leveraging an integrated software ecosystem, we are offering a range of services that includes financing and insurance solutions as well as energy and maintenance services. Vehicles are becoming service platforms, enabling to triple the revenue generated over their lifecycle.”
“Today, RCI Bank and Services is reaching a new milestone in the development of its activities with Mobilize, by becoming Mobilize Financial Services, the brand reference for all car-related usage-based mobility needs. We will leverage our 100 years of expertise and our best-in-class customer satisfaction, to support Mobilize’s growth in the retail customers and fleet segments. As such, Mobilize Financial Services will accelerate in operating lease, insurance and payments, while easing access to a greener and more sustainable mobility for all our customers, in line with our purpose.”
Luca de Meo first started out his career at Renault and is now CEO. During his many years experience working for major European companies, he acquired much sought-after experience in the automotive industry and in management. He took over the helm of Renault Group and Renault in July 2020.
Clotilde Delbos joined Renault Group in 2012 as Performance and Control Director and then became Chief Financial Officer in 2016. In 2020, she was appointed Deputy Chief Executive Officer before becoming Chief Executive Officer of Mobilize in 2021.
Fedra started her career in Portugal in 1998. She has worked for Volkswagen Group, Raytheon Technologies and SPX Corporation in several countries. She joined Bosch in 2012 where she held several management positions in the Connected Mobility Solutions and Aftermarket divisions including Executive Vice President Progressive Mobility. Since November 2021, she serves as Chief Operating Officer and member of the Mobilize Management Committee.
Patrick joined the Renault Group’s Design team in 1990. He has held various positions like, Director of Interior design for all Renault Group’s vehicles, Upstream Design Director and Director Design Synergies Alliance and Advanced Design He joined Mobilize in 2021, as the brand’s Design Director.
